Roqad is a company based in Palo Alto, California, specializing in identity resolution and data onboarding within the advertising technology sector. Founded in 2016, Roqad provides solutions tailored for a post-third-party cookie environment, assisting companies in addressing identity challenges in digital advertising.The company offers a range of services, including a Probabilistic Identity Graph that integrates various identifiers like Mobile Advertising IDs and First Party Cookies. Roqad also provides data onboarding services, such as Roqad LINK, which converts offline email databases into digital identifiers. Additionally, its segment extension and translation services help clients reach a wider yet relevant audience.Roqad emphasizes privacy compliance, adhering to GDPR and CCPA standards, and holds an ePrivacy seal. With over 80 coverage of online addressable users globally, including full coverage in Europe, Roqad supports major players in the adtech, martech, and consumer packaged goods sectors. The company has raised 7.26 million in funding and is focused on delivering actionable insights for efficient targeting and analytics in a privacy-compliant manner.
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