What is Signpost?
Signpost envisions a world of local businesses, large and small, thriving through smart, relevant and lasting connections with customers With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product. Signpost was recently ranked as a "Top Workplace"? by The Austin American Statesman and Crain's New York . We're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.
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Signpost Reviews (207)
- ★★★★★151
- ★★★★★6
- ★★★★★2
- ★★★★★2
- ★★★★★46
Review Summary
Generated using AI from real user reviews
Signpost delivers strong results for review generation and customer communication, though execution and onboarding clarity remain weak points for some users.
The majority of users praise review growth and customer retention tools, with many reporting substantial increases in online reviews and repeat business. Customer service stands out as a consistent strength—users frequently name specific representatives and highlight responsiveness and professionalism. Several mention the platform helped them stand out competitively or drove measurable sales uplift. Users also appreciate the automation that requests client feedback without heavy manual effort, and find the email campaign features useful for staying in touch with past and prospective customers.
Cost and value perception divide reviewers. Some see it as a worthwhile investment; others feel the price is high relative to what actually delivers—particularly around text marketing features that require customer opt-in and therefore don't perform as promised. A few users report onboarding gaps: one wished for instructional videos, another felt the platform was unintuitive at first. One account reports a Google Page suspension tied to advice received during setup, creating months of damage.
Contract disputes appear in isolated but serious cases. Two users describe being locked into longer commitments than they understood, with difficulty getting out, and one reports a salesperson's promises of service parity with a previous vendor were not honored and later denied. These outlier complaints stand against the overwhelmingly positive feedback on the core offering.
★★★★★
Wednesday, February 8, 2017
“Signpost has increased our online presence beyond our expectations! We…”
Signpost has increased our online presence beyond our expectations! We now have multiple 5 star reviews on Google and show up #1 when you Google plumbing services in our area! We have been very happy thus far with the results we are getting!
★★★★★
Wednesday, February 1, 2017
“Signpost has been great. The staff is very responsive and…”
Signpost has been great. The staff is very responsive and very helpful. The AI system has been amazing at processing ratings.
★★★★★
Friday, January 27, 2017
“Our client interaction has improved greatly, and we are receiving…”
Our client interaction has improved greatly, and we are receiving feedback at a far better rate than ever before. Speedy and seamless. The campaigns option is great, as well as the dedicated testimonials page. We have been impressed with the results.
★★★★★
Thursday, January 26, 2017
“Was cold called from them this afternoon, trying to reach…”
Was cold called from them this afternoon, trying to reach our owner. I handled the call as I manage marketing for our corporation. I know cold callers put up with a lot of rude customers but I really was not interested. I watched a video and realized what this company did but still was not interested. I stated that "as said before I am not interested and I am ending this call now, goodbye" and hung up. 3 minutes later an email comes in from the same person trying to reach our owner. When someone at the company says they aren't interested, that's not an open invitation.
★★★★★
Tuesday, January 24, 2017
★★★★★
Monday, January 23, 2017
“I went from curious skeptic to true believer within a…”
I went from curious skeptic to true believer within a week. Really great company that gets the results they promise.
★★★★★
Monday, January 23, 2017
“Signpost has help make feedback and open communication easy for…”
Signpost has help make feedback and open communication easy for our business. It's help organize our inbound marketing and overall improved our client business relationship.
★★★★★
Monday, January 9, 2017
“Called me up this morning got me on the phone…”
Called me up this morning got me on the phone acted like I should know who she is and what the company is. I have no recollection of ever talking to this company or any rep from it. So I proceed and tell her this and she is like we did have a brief 5 minute conversation with you in the past. I said well if I cannot remember it and have no clue what your company is or what they do obviously I am not interested.
★★★★★
Thursday, November 24, 2016
“So, a rep named KEVIN cold calls my business this…”
So, a rep named KEVIN cold calls my business this morning, acts like he knows me to my receptionist to get me on the phone, and then starts his sales pitch. Nope, sorry, that kind of sneaky sales tactic doesn't work with me. I hung up. Then he has the nerve to call back and tell my receptionist that he knows she's not me because she is nice. And that she should start looking for another job. Really?!? You don't know me. Who do you think you are? If you are a phone sales guy, you have to know you will be hung up on. And if you would have been straight up when my business phone was answered, you would have been told in a professional way that we aren't interested... but no. You have to try to be underhanded and deceiving... knowing the owner will likely be in 2 days before Thanksgiving. This is NO way to try to start a partnership with a company. A vindictive call back to my salon shows what kind of people you will be dealing with if you chose to get in bed with Signpost.
★★★★★
Friday, November 11, 2016
“Am very pleased that we made the change from our…”
Am very pleased that we made the change from our past non-performing service provider to Signpost and, more specifically, Kelly G. She is amazing and, surprise surprise, understands that to be able to pay for these services we need to get great reviews, keep in constant contact with clients and prospects and ALWAYS communicate effectively ! Believe it or not there are very many companies out there that do not understand this basic business, common-sense concept. Have recommended Signpost to many other BB franchisees.
