What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Monday, December 5, 2016
“Loyalty Made Easy The ease of roll-out and flexibility of…”
Loyalty Made Easy The ease of roll-out and flexibility of this product is amazing. My rep and their team were very helpful in getting us what we needed and rolling as fast as possible.
★★★★★
Wednesday, November 30, 2016
“I Love Your Tech Support!!! Thank you for having an…”
I Love Your Tech Support!!! Thank you for having an accessible, polite and HELPFUL support line ready for me! Made learning how to use the patron so much easier and you guys totally SAVED MY DAY! Have so much more business coming in since support helped me figure out how to use the back office Promotions!! Thanks so much!
★★★★★
Wednesday, April 20, 2016
“Preferred Patron is "Boss" in this industry!!! I learned about…”
Preferred Patron is "Boss" in this industry!!! I learned about Preferred Patron from one of our patrons (a dentist), who was currently using this product and saw that I was using Royalty Rewards. Upon comparing our experiences and cost, I knew immediately that I had to contact Preferred Patron, which I did soon after. Upon learning of the various options, pricing and available resources, I could have kicked myself for having spent more than 3 times as much for a product that offered less in the areas that mattered most to our business.
★★★★★
Friday, April 1, 2016
“Excellent customer service for any issue small or large. I…”
Excellent customer service for any issue small or large. I did about 6 months of research and decided to go with Preferred Patron. It allows us to have various levels of rewards, the system was simplistic, and I found the company contacts to be responsive. We highly recommend them as professionals. They are very helpful, courteous, and respectful of any and all questions. They are willing to jump on a call and walk you through the program, help set it up, and share their expertise. It was more than I expected and I was very happy to have that support.
★★★★★
Tuesday, July 14, 2015
“Amazing Product and Service! I have had a great experience…”
Amazing Product and Service! I have had a great experience with Preferred Patron. From the beginning, the customer service has been beyond expectation. They answered all of my questions and concerns in a timely manner and helped us figure out how to use this program to best help us. We are a unique being a sailing company and I came across a feature that we basically needed custom to us that wasn't currently available. Within about a week, this feature was created for us and seriously made this software work that much better for our business. We are so impressed that Preferred Patron was able to to this for us and make it work specifically for our business. The set-up and training by Brett (and Anthony) was so helpful and again always quick and precise. Anyone thinking about whether or not to use this company...do not hesitate! GO WITH THEM! You will not be disappointed.
★★★★★
Monday, March 2, 2015
“Works Great! I would recommend this product to others. The…”
Works Great! I would recommend this product to others. The customer service is fantastic and the scale of the software is immense. Tons of features that you can pick and choose from.
★★★★★
Tuesday, January 20, 2015
“Great product! Our bingo club has really benefited from the…”
Great product! Our bingo club has really benefited from the implementation of this loyalty program. The software is easy to use and their technical support has been outstanding. I would highly recommend this software to anyone!
★★★★★
Thursday, September 25, 2014
“PROBABLY MOST AMAZING LOYALTY PROGRAM (yes BY FAR BETTER THAN…”
PROBABLY MOST AMAZING LOYALTY PROGRAM (yes BY FAR BETTER THAN royalty rewards i said it) Came across Preferred Patron, scheduled a demo with Brett. Let me tell you when I saw the features of Preferred Patron to that of Royalty Rewards I asked the rep from Royalty Rewards to stop calling me trying to close a sale. I'll be honest, the reason why is because they only took birthdays and that's it. I signed up with Preferred Patron, they explained the software amazing, You will not be disappointed - I don't usually do reviews as the marketing guy because I have so many projects but I have to tell you you need to get this program. I love data, i love data mining, i love targeting. SINGLE HANDEDLY MAIN REASON I BOUGHT THIS PROGRAM VS ROYALTY REWARDS IS BECAUSE IT LETS ME NURTURE THE GUEST RELATIONSHIP IN A PROFITABLE WAY AND KNOW THEIR SPENDING PATTERNS.
★★★★★
Friday, July 18, 2014
“Great software and great tech support. Customers and myself are…”
Great software and great tech support. Customers and myself are very happy with software as well as tech support!!
★★★★★
Tuesday, March 11, 2014
“Amazing Customer Service! Love them! We implemented our customer loyalty…”
Amazing Customer Service! Love them! We implemented our customer loyalty rewards program through Preferred Patron about a year ago and it has truly been a blessing since. Not only is the software very straightforward and easy to learn, but the customer service team and support staff is very prompt, genuine and helpful. Our customers love the program. It is so simple and they enjoy the fact that they can log in to the online portal and check how many points they have along with the products and services they can redeem. I would highly recommend the program to anyone looking to implement a rewards program or loyalty card to their business.
