Marketing Software
Getting attention for your business used to mean a billboard, a radio spot, or hoping someone found you in the yellow pages. Now your customer might discover you through a search result, an email, a social feed, a competitor's ad network, or a message on their phone, and the software that reaches them has fragmented accordingly. Marketing tools today span the entire funnel: understanding who your audience is through market research and analytics, building campaigns across email, social media, SMS, and paid advertising, optimizing what actually works with testing and conversion tracking, and then measuring which channel drove the sale through attribution. On top sits planning and automation software that ties these channels together, so a single campaign can orchestrate across multiple touchpoints without manual handoffs. The category pages below break down this landscape by channel and function, making it easier to find the right tool for the specific part of your marketing engine you are trying to improve. If you are after something more specific, have a look at our Marketing Automation Software, Email Marketing Software, or Social Media Marketing Software categories.
Everest, from Validity, is an email success platform like no other. Created by the most respected pioneers of email optimization and deliverability, it is the absolute pinnacle of email marketing. Taking the best available technology and aligning it to nearly three decades of… Learn more about Everest.
Gale Force Digital Technologies, Inc. specializes in providing superior software and internet marketing solutions for ad agencies, internet marketing, multi-location outlets and franchise groups. ReForce is an advanced software solution designed to improve customer… Learn more about GaleForce Digital Technologies.
HubShout is dedicated to leveling the playing field for small businesses in a digital marketing landscape dominated by corporate giants. HubShout is a values-driven firm, that greatly values relationships. HubShouters are accountable and innovative. They strive for growth… Learn more about HubShout.
K-Meta.com Tool helps to start choosing better keywords and discover new keywords which your competitors are using. By identifying low-competition, high-traffic keywords you will attract the right audience to your website. This Tool allows you to use keywords data from 27… Learn more about K-meta.
Recognized as an industry leader with outstanding customer support and platform reliability, LinkTrust empowers ad networks, digital agencies, retailers, advertisers and online marketers to accurately and easily manage and track performance marketing campaigns (referral… Learn more about LinkTrust.
Lucky Orange is a software-as-a-service company founded and based in Overland Park, Kan. The software Lucky Orange provides gives people the confidence to grow their business by allowing them to spend less time sifting through data and more time engaging with their customers… Learn more about Lucky Orange.
Lyris is a global provider of innovative email and digital marketing solutions that help companies reach customers at scale and create personalized value at every touch point. Lyris’ products and services empower marketers to design, automate, and optimize experiences that… Learn more about Lyris HQ.
With Machete, Your Sponsored Product Campaigns Will Be Setup Within Minutes You'll never need to enlist a costly Amazon master to deal with your campaigns or go through weeks attempting to stay aware of the most recent platform updates.. Learn more about Machtete Platform.
Macronimous is an expert offshore web development company in India. Outsourcing web design, web development, iOS, Android app development, BI consulting, SEO and responsive web design for cost-effective solutions. With more than fifteen years of experience in designing and… Learn more about Macronimous Web Solutions.
Mailigen is professional e-mail marketing automation software, known for its integration with various e-commerce platforms such as Magento and Shopify, as well as its powerful features, including responsive online surveys, the subject line advisor, and the e-mail inbox preview… Learn more about Mailigen.