Marketing Software
Getting attention for your business used to mean a billboard, a radio spot, or hoping someone found you in the yellow pages. Now your customer might discover you through a search result, an email, a social feed, a competitor's ad network, or a message on their phone, and the software that reaches them has fragmented accordingly. Marketing tools today span the entire funnel: understanding who your audience is through market research and analytics, building campaigns across email, social media, SMS, and paid advertising, optimizing what actually works with testing and conversion tracking, and then measuring which channel drove the sale through attribution. On top sits planning and automation software that ties these channels together, so a single campaign can orchestrate across multiple touchpoints without manual handoffs. The category pages below break down this landscape by channel and function, making it easier to find the right tool for the specific part of your marketing engine you are trying to improve. If you are after something more specific, have a look at our Marketing Automation Software, Email Marketing Software, or Social Media Marketing Software categories.
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and… Learn more about MoEngage.
Distracted shoppers are a bigger problem than you think and BrandLock helps you convert them. BrandLock is the first ever conversion optimization suite for online businesses, that offers a consumer-side malware solution and equips you with smart insights, and tools to… Learn more about BrandLock.
Our backend Whitelabel digital marketing agency hub allows you to explore new services you can sell, request delivery from anywhere, and book a call with your delivery team in an instant. It's any agency owners' dream. Learn more about Veza Digital.
Hootsuite is a social media management platform that helps businesses of all sizes to manage their social media presence. The platform provides a range of tools and features to help users streamline their social media management, monitor social media activity, and track social… Learn more about Hootsuite Inc..
Lucky Orange is a software-as-a-service company founded and based in Overland Park, Kan. The software Lucky Orange provides gives people the confidence to grow their business by allowing them to spend less time sifting through data and more time engaging with their customers… Learn more about Lucky Orange.
We are the ultimate Twitter growth tool ! With our easy-to-use interface we will help you to take your Twitter growth up a notch. Learn more about Hypefury.
Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile… Learn more about Adelphic.
A Digital technology start-up based in Tampa. Our focus is driving real value for brands without the expense of a large consulting/technology agency. We don't have massive, colorful PowerPoint decks, just real solutions to real problems we see in corporate. Our technology… Learn more about 249Labs.
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Smart Marketing Cloud provides end-to-end business… Learn more about TapClicks.
The Freedom Cloud Solution provides everything direct selling companies need to start, run and grow their business. Save time, money and frustration by working with a single partner for commissions and genealogy, replicating websites, e-commerce shopping, party plan, journey… Learn more about ByDesign Technologies.