Marketing Software
Getting attention for your business used to mean a billboard, a radio spot, or hoping someone found you in the yellow pages. Now your customer might discover you through a search result, an email, a social feed, a competitor's ad network, or a message on their phone, and the software that reaches them has fragmented accordingly. Marketing tools today span the entire funnel: understanding who your audience is through market research and analytics, building campaigns across email, social media, SMS, and paid advertising, optimizing what actually works with testing and conversion tracking, and then measuring which channel drove the sale through attribution. On top sits planning and automation software that ties these channels together, so a single campaign can orchestrate across multiple touchpoints without manual handoffs. The category pages below break down this landscape by channel and function, making it easier to find the right tool for the specific part of your marketing engine you are trying to improve. If you are after something more specific, have a look at our Marketing Automation Software, Email Marketing Software, or Social Media Marketing Software categories.
rankingCoach is the all-in-one, AI-powered digital marketing platform built for small businesses. It covers every essential area of online marketing in one simple app—from boosting your Google rankings with guided AI SEO tasks to creating high-performing Google Ads that drive… Learn more about rankingCoach.
A Digital technology start-up based in Tampa. Our focus is driving real value for brands without the expense of a large consulting/technology agency. We don't have massive, colorful PowerPoint decks, just real solutions to real problems we see in corporate. Our technology… Learn more about 249Labs.
Pinpointe is an email marketing vendor, headquartered in Silicon Valley CA. Pinpointe’s multi-level structured Email Marketing is designed for businesses and agencies sending high email volumes. Pinpointe is a collaborative platform where marketing teams can create, develop… Learn more about Pinpointe On-Demand.
Net-Results is the 1st choice for people buying marketing automation for the 2nd time. The Net-Results platform helps marketing teams work smarter, not harder. Automate your customer conversations and watch hot leads come in. Keep customers happy by staying in touch. Know… Learn more about Net-Results.
Mobile Text Alerts is an easy-to-use SMS marketing solution that gets you more sales & growth through the power of texting. Get up and running in seconds and enjoy our user-friendly online platform and mobile app, allowing you to easily set up SMS campaigns to market your… Learn more about Mobile Text Alerts.
BrandBastion is the #1 community management choice for 900+ advertisers. We offer a premium solution that helps top advertisers, such as Netflix, Uber, and HelloFresh drive better performance on social media, whilst protecting their brand. We help brands and advertisers… Learn more about BrandBastion.
VDO.AI is a video advertising platform that helps web publishers access the power of video content and advertising, boosting their monetization by up to 50%. Video is becoming the dominant form of content consumption on the internet and our platform helps publishers transition… Learn more about VDO.AI.
Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign… Learn more about Acquisio.
High costs and an overemphasis on celebrity endorsements have prevented growing businesses from experiencing the benefits of influencer marketing. Intellifluence enables you to communicate directly with influencers and manage interactions in one spot, without ever having to… Learn more about Intellifluence.
Site Search 360 started life as a simple add-on to Zoovu (Germany) GmbH (formerly SEMKNOX)'s product search engine, providing existing customers with a content search solution, but as demand for a trustworthy alternative to Google Site Search increased, we quickly grew into… Learn more about Site Search 360.