Marketing Software
Getting attention for your business used to mean a billboard, a radio spot, or hoping someone found you in the yellow pages. Now your customer might discover you through a search result, an email, a social feed, a competitor's ad network, or a message on their phone, and the software that reaches them has fragmented accordingly. Marketing tools today span the entire funnel: understanding who your audience is through market research and analytics, building campaigns across email, social media, SMS, and paid advertising, optimizing what actually works with testing and conversion tracking, and then measuring which channel drove the sale through attribution. On top sits planning and automation software that ties these channels together, so a single campaign can orchestrate across multiple touchpoints without manual handoffs. The category pages below break down this landscape by channel and function, making it easier to find the right tool for the specific part of your marketing engine you are trying to improve. If you are after something more specific, have a look at our Marketing Automation Software, Email Marketing Software, or Social Media Marketing Software categories.
A low cost marketing and PR management tool that saves smaller businesses time and money. Learn more about BuzzRamp.
Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile… Learn more about Adelphic.
WebCEO is an SaaS-based, enterprise-level SEO platform made of 24 online tools for digital agencies. It has a language wiki that is actively used by 200,000 users to keep the interface multilingual (available in English, Japanese, Turkish, Dutch, Portuguese and Brazilian… Learn more about Web CEO.
Site Search 360 started life as a simple add-on to Zoovu (Germany) GmbH (formerly SEMKNOX)'s product search engine, providing existing customers with a content search solution, but as demand for a trustworthy alternative to Google Site Search increased, we quickly grew into… Learn more about Site Search 360.
Our History In 2001, in Oslo, Norway, CEO Jorn Lyseggen founded Meltwater with just US $15,000. Focusing on the nascent field of digital news, Meltwater became the leader in Media Monitoring. With the advent of social media, Meltwater advanced media monitoring by integrating… Learn more about Meltwater.
Adinton is a cutting edge software for analyzing and optimizing marketing campaigns. It allows to improve online marketing investment return and increase sales due to spending optimization. Adinton is a friendly tool, easy to use and implement. It provides accurate insights… Learn more about Adinton Technologies.
Hive9's cloud-based marketing performance management solution addresses the most common challenges marketing leaders face. Our platform includes up to three integrated modules to help marketers do their jobs more efficiently, collaboratively and transparently so that they can… Learn more about Hive9.
Net-Results is the 1st choice for people buying marketing automation for the 2nd time. The Net-Results platform helps marketing teams work smarter, not harder. Automate your customer conversations and watch hot leads come in. Keep customers happy by staying in touch. Know… Learn more about Net-Results.
Agility PR Solutions (formerly MediaMiser) We’re not a 120 year old geezer or a young and inexperienced start up – Agility PR Solutions has the perfect mix of experience and a start up’s passion for client success. Founded in 2003, MediaMiser quickly grew to become the… Learn more about Agility PR Solutions.
Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign… Learn more about Acquisio.