What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Wednesday, August 14, 2019
“Overall Preferred Patron is a great loyalty program. They have…”
Overall Preferred Patron is a great loyalty program. They have really spent time understanding how retailers market and what they need to create effective marketing campaigns. This program is intuitive and easy to use solution and most importantly very pliable and customizable. Anytime I have a question or I think of something new I'm not sure how to do I pick up the phone and just ask. The team is always happy to answer my question or walk me thru a new process. Our shopping frequency has increased because we are able to target specific customers categories and create targeted marketing campaigns. This system is so much easier than our last loyalty program. The customer kiosk is easy to use for existing customers and makes it very easy to capture new customers right at the point of purchase in one step.
★★★★★
Monday, July 15, 2019
“Awesome product, unbeatable price. I would recommend this program for…”
Awesome product, unbeatable price. I would recommend this program for any business that is looking for growth and wants to retain the clients they have. We finally have a reason for them to come back to us. Automated email reminders keep you in front of your customers. Easy to track customer's points and redemptions. The gift cards work great for policy and goodwill adjustments. We sell our loyalty cards and all the redemptions are removed from that sale account. In the last two years after paying for the program, cards and all redemptions, we have generated over 58k in reserve. Preferred Patron is continually is upgrading the program at no additional cost.
★★★★★
Wednesday, May 8, 2019
“Best in the Market!! The software is many levels deep…”
Best in the Market!! The software is many levels deep and is easy to use at every level. Whether you're an end user, cashier or system administrator you have easy access to the all the information you need. In addition to this if there are ever any problems you need only call and the friendly staff at Preferred Patron will always come through with a fast and effective solution. Our business has grown as a direct result of this software and we have seen an immediate return on our investment. We can now cater better to our loyal customers with customized promotions that make them feel unique to our business. I would strongly recommend this software to anyone looking to improve their customers experience!!
★★★★★
Monday, May 6, 2019
“I've used Preferred Patron Customer Loyalty since 2011 at my…”
I've used Preferred Patron Customer Loyalty since 2011 at my Golf Facility. Our guests love that we recognize our Loyal Customers and we love that we no longer have to discount product in order to reward them. My staff is amazed at how engaged our guests are in the program and has created so much Loyalty in our customers. I looked at MANY programs and Preferred Patron is superior to any other programs I have tested. I would recommend them VERY Highly.
★★★★★
Thursday, May 2, 2019
“Last year I began the search for a Loyalty Program…”
Last year I began the search for a Loyalty Program (LP) for our Non-Profit Resale Boutique. Being a faith based non-profit I wanted to confirm to our board members, donors, volunteers and supporters that we were associated with a respectable company. Preferred Paton was the only company that was able to give me what I wanted. From their customer service to their tech support Preferred Patron has exceeded my expectations. In a short amount of time our membership in Preferred Patron has surpassed a thousand members. Members are excited about their points and redeeming to the extent that current members recruit new members in the store. I can in good conscience report that Preferred Patron has given our customers a fun interactive way to save money with us.
★★★★★
Wednesday, April 24, 2019
“We switched to Preferred Patron for the cost savings. We…”
We switched to Preferred Patron for the cost savings. We are pleased with the ease of use. The response time from Customer Service is exceptional. The online Customer Portal seems to be a hit with our clients.
★★★★★
Wednesday, April 24, 2019
“Approximately 90% of my customers are enrolled in the program.…”
Approximately 90% of my customers are enrolled in the program. With this program we have established a relationship with those customers. They benefit by getting 5% cash back on all their purchases and I benefit by being able to reach out to all my customers with Flash Sales that increase sales by approximately 20% on the days I do the SMS text blast.
★★★★★
Tuesday, April 23, 2019
“We have been a Prefered customer for 2 years now…”
We have been a Prefered customer for 2 years now and I have never had any problems with this system. The software is easy for cashiers to use. I am able to train a cashier in one setting how to use it. The customer service is very friendly.
★★★★★
Saturday, March 16, 2019
“The overall experience was an exciting one and interesting too.…”
The overall experience was an exciting one and interesting too. It has high customer retention features that keeps the client from the initial front end sale through to the backend sales by making use of its loyalty program.
★★★★★
Wednesday, February 20, 2019
“A True Life Saver - We Love It! As would…”
A True Life Saver - We Love It! As would be expected for frozen yogurt shops, the winter season can be brutal for business. Thank God we have this system working to drive business during of peak season! The marketing and engagement capabilities are the best I've seen in any system. It allows us to reach out to our customers at times when they otherwise are not thinking about frozen yogurt. Business after Preferred Patron is measurably better than before. The company and support staff are great too! Always there when you need them! I recommend to any small business.
