What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Monday, November 5, 2018
“Excellent Loyalty Program We have been able to move away…”
Excellent Loyalty Program We have been able to move away from a 'punch card' system to an easy to use software program. The training and the installation has all gone very smooth. We have been able to expand our rewards in an easy to use way thanks to Preferred Patron. After shopping many programs this was the only one that felt like a good fit to our business model. Everything is straight forward and has been seamless to integrate into our business. Pros: Ease of use, flexibility of the program to cater to our business' needs, and the overall help of all the support staff of Preferred Patron.
★★★★★
Thursday, October 25, 2018
“Service, Options, and Professional The software allows you so many…”
Service, Options, and Professional The software allows you so many options for promotion that your customers always feel like something new is coming at them. The ability to design for each of our 11 locations, yet keep core promotions running simultaneously has been a key to our sales growth. The staff at Preferred Patron is second to none! They are always available even during evening and weekend hours. They all have such a strong knowledge of the software and it's capabilities that calling in for help is quick and easy. They all have the ability to demonstrate and suggest ways to better use the tools available and drive profits to our bottom line. Selecting Preferred Patron as our loyalty program partner was absolutely one of our best business decisions this year.
★★★★★
Tuesday, October 16, 2018
“This system is a very user friendly system to handle…”
This system is a very user friendly system to handle our needs for our clients and the Rewards Program that we offer to our clients. We keep it pretty basic for our program/needs but I know the system has so many great capabilities to reach our clients. We enjoy the system and features and are 100% pleased we chose Preferred Patron! Also, customer service is a huge deal to us & anytime that I need assistance with ANYTHING I can communicate via email and get a very timely response and step by step help. That to me is huge! Someone who wants to make sure that I am well taken care of and can understand the system better.
★★★★★
Wednesday, May 23, 2018
“We have used Preferred Patron for 3 years now and…”
We have used Preferred Patron for 3 years now and am really happy with our choice. The customer service has been exceptional and they are always quick to reply to any concerns. They really care about the user experience and have the knowledge to answer our questions compared to other tech support we have used. We continue to have new customers sign up with the rewards program and it keeps our regulars coming back more often. The program itself is extensive for a variety of applications but we stick to the basics for our restaurant. Definitely recommended.
★★★★★
Wednesday, May 9, 2018
“Working with Preferred Patron has been easy and very beneficial…”
Working with Preferred Patron has been easy and very beneficial to our clients. It's easy to keep track of services of each client as well as how often they come. Keeping track of clients that haven't been here in a while is also a very useful tool in keeping in touch and reminding them that you are here
★★★★★
Friday, April 27, 2018
“This is a very user friendly and effective software to…”
This is a very user friendly and effective software to help keep track of our clients. I like the verifying e mail toggle to make sure that the clients have given us a good email address.
★★★★★
Friday, April 27, 2018
“It is a good software to track and collect customer…”
It is a good software to track and collect customer info. The system is easy to install and use. We easily trained the staff and implemented in our standard daily operations
★★★★★
Wednesday, April 25, 2018
“Excellent! The access to better be in contact with my…”
Excellent! The access to better be in contact with my patrons. What i like most about this software is that it is simple to use and I like that it advertises my logo well on the tablet.
★★★★★
Friday, April 13, 2018
“The Preferred Patron team are professional, knowledgeable and very helpful.…”
The Preferred Patron team are professional, knowledgeable and very helpful. The Preferred Patron Loyalty products allows any size business to cost effectively implement a Reward Program to both keep and increase their customers' loyalty. The product is very flexible and can be easily customized to meet any corporate needs. The product also provides extensive reporting features to help you track your Reward Members' activity and the responsiveness of any specific campaigns. Great customer support team!
★★★★★
Thursday, April 12, 2018
“Great experience! Knowledgeable and friendly, walked me through the whole…”
Great experience! Knowledgeable and friendly, walked me through the whole program quickly. Ease of use, and separate tablet for customer use, ability to text directly to customers with ease. Also the ability to send emails with customer points so they are most likely to open them.
