What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Tuesday, March 20, 2018
“We have been able to utilize this product to its…”
We have been able to utilize this product to its fullest capacity . It has become a great asset to our companies growth . We are happy to say we are glad we chose this product over similar products . It has met all of our expectations , and customer support is excellent
★★★★★
Monday, January 15, 2018
“It's a pleasure and great experience working with Prefered Patron.…”
It's a pleasure and great experience working with Prefered Patron. Very helpful and easy to use is so simple to use and any time i have a question or forget how to do a certain thing, they are just a call away and are always very helpful. They make me feel valued and like they always care what is best for me and my company and even have great suggestions on tactics to lure customers to my store.
★★★★★
Wednesday, October 11, 2017
“Outstanding, Excellent, and Punctual Couldn't be more grateful to have…”
Outstanding, Excellent, and Punctual Couldn't be more grateful to have come across preferred patron. They're honestly the best investment you'll ever make and can rely on them to the fullest. Customers are fully satisfied and i love using it! User Friendly, Professional, Customisable, Affordable, Reliable, Multi Functional, plenty of marketing campaigns to choose from, capability to suit your business needs as well as your customers, and so much more!
★★★★★
Monday, July 10, 2017
“Customer service is #1 at Preferred Patron Wow! Customer service…”
Customer service is #1 at Preferred Patron Wow! Customer service is definitely the number one priority with Preferred Patron. We were informed by the company that was handling our previous reward program that they were discontinuing the loyalty program in their portfolio and that we needed to find another one to pick up. Best news we got from them, as they don't really care about you as long as your check clears on time. Not so with Preferred Patron! Regular calls and check-ins during the transition period, immediate care of hardware replacement when necessary, and the program itself is far superior to what we were used to before. I would not hesitate to recommend Preferred Patron to any business that needs a loyalty/reward program as a replacement or upgrade.
★★★★★
Saturday, May 6, 2017
“Preferred Patron is a must for any small business. Preferred…”
Preferred Patron is a must for any small business. Preferred patron affords a small business the opportunity to offer specialized services maintaining a competitive edge with both large and small entities.
★★★★★
Friday, May 5, 2017
★★★★★
Tuesday, April 25, 2017
“We have used this product for 9 years now across…”
We have used this product for 9 years now across 75+ sporting goods stores. Of all the vendors we have ever dealt with, Preferred Patron has been the most responsive! Our loyalty program has attracted 1.5 million members and has proven to be an invaluable component to our marketing portfolio. The best part is, the Preferred Patron system keeps evolving, to keep up with trends, so you never feel you need to find a more current solution.
★★★★★
Sunday, April 23, 2017
“Excellent Loyalty Program I really like this loyalty program. I've…”
Excellent Loyalty Program I really like this loyalty program. I've been using it for several years. The automatic emails help me keep in touch with my customers. Customers really enjoy the recognition they receive. Overall, a terrific program for my salon business.
★★★★★
Saturday, April 22, 2017
“Service is top notch and the software is as good…”
Service is top notch and the software is as good as, if not better than, anything else out there!
★★★★★
Tuesday, April 18, 2017
“Robust and effective. Customer service is also very fast and…”
Robust and effective. Customer service is also very fast and extremely helpful. No hesitations recommending preferred patron to anyone.
