Marketing Software
Getting attention for your business used to mean a billboard, a radio spot, or hoping someone found you in the yellow pages. Now your customer might discover you through a search result, an email, a social feed, a competitor's ad network, or a message on their phone, and the software that reaches them has fragmented accordingly. Marketing tools today span the entire funnel: understanding who your audience is through market research and analytics, building campaigns across email, social media, SMS, and paid advertising, optimizing what actually works with testing and conversion tracking, and then measuring which channel drove the sale through attribution. On top sits planning and automation software that ties these channels together, so a single campaign can orchestrate across multiple touchpoints without manual handoffs. The category pages below break down this landscape by channel and function, making it easier to find the right tool for the specific part of your marketing engine you are trying to improve. If you are after something more specific, have a look at our Marketing Automation Software, Email Marketing Software, or Social Media Marketing Software categories.
Aglaia Software Incorporated is the global leader in digital publishing solutions. Our tools and services enable our customers to create groundbreaking digital publications, deploy it across media and devices, measure and optimize it over time, and achieve greater business… Learn more about Aglaia Software.
Next-generation technology for professional Digital Signage. Yodeck is an extremely user-friendly cloud-based CMS built on the Raspberry Pi. Developed by Flipnode, a start-up based in San Francisco, CA, Yodeck lets users quickly and easily design and schedule a huge range of… Learn more about Yodeck.
InAppStory is a SaaS company that helps teams seamlessly create customized Stories in the app using a comprehensive set of tools, boosting user engagement, driving sales, and making the whole experience of using your product way more fun without any code. You can leverage our… Learn more about InAppStory.
Collaboration Platform for Retail, Brand and Agency Marketers Shopperations.com is a SaaS tool for Brand and Retail Marketers that helps Plan, Estimate, Execute and Analyze Shopper Marketing Promotions. SHOPPERATIONS FOR RETAIL lets retail marketers publish co-marketing events… Learn more about Shopperations.
Heap’s mission is to power business decisions with truth. We empower companies to focus on what matters—discovering insights and taking action—not building pipelines or tagging. With Heap, organizations of all sizes can remove technical bottlenecks and gain a single… Learn more about Heap.
ClickGuard is a revolutionary online security solution designed to protect your digital identity from malicious and fraudulent clicks. It works by detecting suspicious activity on websites, app stores, and social media platforms, flagging any attempts to access or manipulate… Learn more about ClickGUARD.
[PixExact](https://www.pixexact.com/) is an ai image generator that creates and edits visuals in **exact pixel dimensions** (up to 4096×4096), so you can meet platform requirements without cropping or resizing. - **Text-to-image**: generate new images from prompts with custom… Learn more about PixExact.
Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, personalize, and optimize post-click experiences at scale. With Instapage, marketers can build personalized post-click experiences using… Learn more about Instapage.
Customer data platform for growth engineers in SaaS startups. One unified customer database to unify, transform, enrich, segment data in all your tools in real-time. Learn more about Hull.io.
Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign… Learn more about Acquisio.