What is Creatio?
Creatio is the leading provider of ONE platform to automate industry workflows and CRM with no-code and maximum degree of freedom. Creatio offering includes a no-code platform (Studio Creatio), CRM applications (Marketing, Sales, and Service), industry workflows for 20 verticals and marketplace add-ons. - Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. ? - Sales Creatio - an end-to-end platform to automate sales processes of any type with no-code and maximum degree of freedom. ? - Service Creatio - an omnichannel platform to automate customer service workflows of any complexity with no-code and maximum degree of freedom. ?. - Studio Creatio - a no-code platform to automate workflows and build applications with maximum degree of freedom. ? Creatio products can be purchased separately or as a unified CRM solution to automate customer-facing and industry workflows with no-code. All Creatio products are powered with no-code tools as well as out-of-the-box capabilities to help organizations digitize workflows, enhance customer and employee experiences, and boost efficiency across all business units. Creatio enables non-technical users to create powerful business apps without coding with its no-code UI designer, and drag-and-drop visual design tools. Additionally, Creatio provides a marketplace of ready-to-go solutions, connectors, and templates for various use cases. Creatio platform is built on a modern technology stack, which offers maximum degree of freedom to integrate the platform within your organization’s digital ecosystem. Today, thousands of customers launch millions of CRM, operational and industry workflows with our platform every day in 100 countries! Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio is headquartered in Boston, MA. We have 700 employees in six offices and a local presence in 14 countries. Creatio has long-lasting relationships with some of the world’s most successful organizations including AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, BNP Paribas Group and many others. For more information, please visit www.creatio.com https://www.creatio.com/page/low-code-software?activity=serchen
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Creatio Reviews (56)
- ★★★★★41
- ★★★★★12
- ★★★★★1
- ★★★★★2
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Creatio earns strong marks for reliability and no-code capability, though onboarding friction and some reporting rough edges temper the enthusiasm.
Users consistently praise uptime and stability—multiple reviewers across different environments report rock-solid performance over years of daily use, with outages rare enough to count on one hand. The no-code workflow builder is the standout feature, repeatedly described as intuitive enough for non-technical staff to configure automations, approvals, and process logic without developer help. This matters especially for agencies and small teams managing multiple client instances. Dashboards and reporting also resonate strongly, with many users noting the ability to build custom views and analytics without touching code. Pricing transparency and modular licensing (pay only for what you need) win genuine appreciation, particularly from nonprofits and startups watching their budgets. Support is generally responsive and knowledgeable when users reach someone, though first-contact wait times frustrate some.
The friction points are real but contained. Onboarding documentation assumes prior CRM experience or IT support, leaving solo operators and small teams frustrated early on; one reviewer had to write custom guides for clients. Scheduled report delivery and some advanced reporting filters are clumsier than they should be for a platform marketed at non-technical users. Mobile experience is functional but notably less polished than the web interface. A few users hit integrations that need custom API work beyond the marketplace connectors, and permissions management feels buried in the admin interface. One reviewer struggled with dashboard setup enough to call it "genuinely painful" without outside help.
★★★★★
Tuesday, April 7, 2026
“The dashboards are what converted me. Two years ago, I…”
The dashboards are what converted me. Two years ago, I was stitching together donor engagement data and programme outcomes in three separate spreadsheets, and the picture I got was always a week out of date. Creatio changed that completely. Now I can build custom analytics views without touching a single line of code, and the no-code report builder is genuinely intuitive, even for colleagues who are cautious around new tools. Pulling a funder-ready summary of beneficiary activity used to take me half a day. It takes about twenty minutes now.
For a non-profit sitting on limited budget and smaller IT capacity, the value here is hard to overstate. Customer support has been responsive and patient every time my team has needed help configuring something unusual. Features are deep enough that I still discover useful things two years in. If you care about turning your CRM data into something decision-makers can actually read, this platform deserves serious attention.
★★★★★
Thursday, April 2, 2026
“Dashboards were the thing that finally convinced me to push…”
Dashboards were the thing that finally convinced me to push for this platform. About six weeks in, and I can already say the reporting layer in Creatio is genuinely impressive for a company our size. Before this, my ops team was piecing together weekly reports from three different spreadsheets and a BI tool we'd bolted on. Now I pull up a single view each morning and can see pipeline health, lead source performance, and service ticket trends without touching a single formula. That part is a real relief.
The no-code dashboard builder is where Creatio earns its reputation. Dragging widgets around, filtering by segment, building a custom funnel view for our sales director took me maybe forty minutes with zero help from engineering. They've clearly thought about the non-technical user. The marketplace templates also saved time getting started, though a few of them felt designed for larger orgs and needed trimming down before they made sense for a thirty-person team like ours.
My one real gripe is with scheduled report exports. There's a way to automate them, but the configuration is buried under several menus and the documentation wasn't written for someone new to the platform. I spent more time than I should have on a Tuesday afternoon trying to figure that out. Customer support eventually walked me through it, and they were patient, but the process itself could be smoother. Still, for the price and everything it covers, this is the right call for a growing startup that wants real visibility without hiring a data analyst.
★★★★★
Wednesday, April 1, 2026
“Their support team is the main reason I stuck with…”
Their support team is the main reason I stuck with Creatio past the first few weeks. Two months in, and I've had maybe five or six tickets. Every single one got a real, specific response within a few hours, not a canned reply pointing me to a help article. That kind of attentiveness matters a lot when you're a small team figuring out a new platform on the fly.
The no-code workflow builder is genuinely capable. My only gripe is that the interface can feel cluttered when you're moving fast. Not a dealbreaker, just something that slows me down occasionally.
★★★★★
Wednesday, April 1, 2026
“Their support team is genuinely the best I've encountered in…”
Their support team is genuinely the best I've encountered in over a decade of buying software. Three years in, running Creatio with a tiny team of six, and every time something trips us up, there's a real human on the other end who actually understands the platform. Fast responses, specific answers, no scripted runaround. The no-code workflow builder itself is excellent, but honestly it's the support that keeps me renewing without hesitation.
★★★★★
Monday, March 30, 2026
“Nothing about onboarding a new CRM mid-quarter felt safe, and…”
Nothing about onboarding a new CRM mid-quarter felt safe, and I'd be lying if I said I wasn't bracing for a rough first week. Creatio genuinely surprised me. The guided setup walked my sales ops team through pipeline configuration faster than I expected, and the no-code workflow builder meant I could model our existing process without filing a single IT ticket. Their customer success rep checked in proactively, not just after I pinged them. That kind of attention in week one is rare.
Nine weeks in and I'm still impressed by how quickly individual reps got comfortable with it. The UI is clean enough that adoption didn't feel like a battle. A few of the reporting filters take some digging to find, and the marketplace add-ons vary in quality, so you'll want to vet those carefully before installing. But for a department our size rolling out a new system fast, Creatio handled the pressure better than anything I've used before.
★★★★★
Thursday, March 26, 2026
“Running a solo practice means my phone is my office…”
Running a solo practice means my phone is my office more often than not. Creatio's mobile experience has been genuinely solid for something I picked up less than three months ago. I can update contact records, move deals through the pipeline, and trigger basic workflow steps between client calls without touching a laptop. That matters a lot when I'm hopping between coffee shops and co-working spaces all week.
The one gripe: the mobile app's layout takes some getting used to, and a few no-code customizations I set up on desktop don't render quite right on smaller screens. Not a dealbreaker, but worth knowing if you work primarily from your phone.
★★★★★
Monday, March 23, 2026
“Remote-first was the only way our sales team was ever…”
Remote-first was the only way our sales team was ever going to function, so the mobile experience was the first thing I tested when we trialed Creatio about six months ago. Genuinely impressed. The iOS app handles pipeline updates, contact records, and activity logging without feeling stripped down. I can close a follow-up task on the train into London just as easily as I can at my desk. That matters enormously when you're a small, fast-moving team where no one waits for office hours.
The no-code workflow builder is what sealed it for me. I'm not a developer, and I was able to rebuild our lead-routing process myself in a single afternoon. A few tweaks to the UI would make complex automations slightly easier to read on a small screen, so that's my one honest gripe. But for a startup at our stage, the value is hard to argue with. Customer support has been quick and genuinely helpful every time I've reached out.
★★★★★
Tuesday, March 17, 2026
“The integration story with Creatio is genuinely what sold me,…”
The integration story with Creatio is genuinely what sold me, and about a year in, it keeps delivering. Running this on behalf of multiple clients means I'm constantly bridging it to other tools: marketing automation platforms, ERP systems, data warehouses, the lot. Creatio's connector library is impressively broad, and when a client needs something bespoke, Studio Creatio lets me build a custom integration without writing a single line of code. That matters enormously when I'm juggling five client environments at once.
There's the occasional hiccup where a third-party connector lags behind an API update, and their support response time can stretch a bit on complex technical tickets. But honestly, those are minor friction points in an otherwise solid platform. My clients have noticed how cleanly their existing tools slot in, and that's the feedback I care about most when I'm the one putting my name behind a recommendation.
★★★★★
Tuesday, March 17, 2026
“Five years on this platform, and the thing I keep…”
Five years on this platform, and the thing I keep coming back to is just how rarely it lets me down. Running a tiny sales operation means I don't have an IT person to call when something breaks at 8am before a client presentation. Creatio simply doesn't break. I can count on one hand the number of unplanned outages I've experienced across half a decade, and each one was resolved faster than I expected, with proactive communication the whole way through. That kind of reliability isn't something you fully appreciate until you've been burned by a flaky platform before.
The bug history is similarly clean, at least in my experience. Updates roll out regularly and they don't introduce chaos. My custom workflows built in Studio Creatio survive version upgrades intact, which sounds like a low bar but trust me, it isn't. For a small team where every hour counts, knowing this thing will just work when I open it is genuinely worth the subscription cost on its own.
★★★★★
Thursday, March 12, 2026
“The first week onboarding new clients onto Creatio was genuinely…”
The first week onboarding new clients onto Creatio was genuinely rough. Documentation exists, but it assumes a lot. My clients kept hitting walls before they ever reached the no-code builder, and I ended up writing my own setup guides just to get them through basic configuration. That is not a bill I can absorb forever.
To be fair, once you clear that initial mess, the workflow customization is genuinely flexible. The drag-and-drop tools do deliver on the promise eventually. But at an agency level, onboarding friction kills momentum, and Creatio has a real problem there.
