DataEQ, formerly known as BrandsEye, specialises in providing large organisations with high-quality, actionable data from unstructured customer and public feedback. Using a unique blend of AI and human intelligence, the company offers various tailored solutions that range from customer service and experience, to market conduct and risk management.
Founded in South Africa in 2007, and headquartered in London, DataEQ continues to expand internationally. Today, the company supports enterprise clients across four continents covering a range of business sectors, including financial services, telecommunications, automotive, and retail. The BrandsEye Crowd represents a large community of trained contributors who bring local context and judgement to evaluate and contextualise online mentions and verify and rate both the sentiment contained in the opinions as well as topics driving the sentiment.
Customer Experience - Provides customer experience (CX) intelligence to deliver a superior customer experience by connecting identifiable drivers of negative customer experiences to company’s operation teams. Enabling organisations to make tailored customer-centric improvements. The customer experience solution offers a holistic understanding of user channels, competitive benchmarking, sentiment analysis across user’s stores, brands and services and understanding of key issues and topics driving a particular customer sentiment. It provides businesses with an accurate view of the voice of the customer at scale and in real-time.
Aquisition & retention - An opinion mining tool that employs a proprietary mix of AI and crowd sourcing to facilitate the accurate mining and efficient routing of data and contact opportunities to the right team within the organisation, leading to an effective engagement with customers and prospects, higher customer acquisition, satisfaction, and retention. The acquisition and retention opportunities are sent to the correct customer-facing teams within the organisation via ticketing and workflow software or via API integration with client existing social contact system.
Governance - Provides a real-time and actionable stakeholder intelligence for improved governance risk monitoring. BrandsEye verified data includes metrics on company’s engagement with key stakeholders including the media, customers, competitors, investors, local communities and the broader public, as well as feedback from the key stakeholders. The data includes company’s performance in responding to stakeholder interests and needs, sentiment evaluation, understanding of the topics/issues driving that sentiment, mapping of relationships and stakeholder impact, benchmarking against competitors, mapping of data over time and much more.
We have a dedicated support team
BrandsEye offers fully customized project-based pricing. Pricing is determined by the volume of data and the level of verification required to answer a specific question, this will vary depending on the objective of the research.
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